NASCAR CHICAGO
Everything else is just a game
Capturing the thrill of speed.
Working with NASCAR Chicago gave me the opportunity to experience the world of motorsports from a completely different perspective. Being part of the event allowed me to understand how a major racing weekend comes together through marketing, partnerships, fan engagement, and strong collaboration across teams.
One of the most memorable parts of the experience was being involved in NASCAR’s connection with the DePaul community. As a DePaul alumna, seeing the university represented through the NASCAR program and Michael McDowell’s No. 71 car was especially meaningful. It showed me how powerful sports partnerships can be in bringing brands, universities, athletes, and communities together.
MORE FRAMES FROM NASCAR CHICAGO.
BURN RUBBER NOT EXCUSES.
HEART OVER HORSEPOWER.
CONTROL THE CAR, NOT THE FEAR.
EXPERIENCE OF A LIFETIME.
My time with NASCAR also taught me that successful sporting events extend far beyond race day. From marketing initiatives and fan activations to community engagement and event preparation, every detail plays a role in creating an experience that fans remember. I gained a deeper appreciation for the amount of teamwork, communication, and attention to detail required behind the scenes.
Most importantly, my NASCAR experience strengthened my passion for sports marketing and event management. It gave me the opportunity to work alongside talented professionals, build meaningful industry relationships, and develop a better understanding of how motorsports can connect with diverse audiences. It was another important step in my journey toward creating engaging and memorable experiences through the power of sport.